The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Brand Partnerships
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Interactive & Mobile for Good
The First Speech
Agency: INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client: Reporters Without Borders Category: TV, VOD, & Online / 61-90 Seconds - Series
The Sensational Transfer
Agency: Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client: The Swedish Childhood Cancer Fund Category: Public Relations
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Cinematography / Single
The orange
Agency: LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Film & Video
Stop Bullying
Agency: Ogilvy Greece / Athens
Client: Greek Ministry of Education Category: Film & Video
The Snowball
Agency: FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client: SAFE Project Category: Craft / Art Direction
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Influencer Marketing / Multi-Channel
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Craft / Art Direction
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Branded Entertainment for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Original Music / Score - Long Form
Pet-ition
Agency: Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client: Mattie's Place Category: Public Relations for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Film & Video for Good
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video for Good
My Friend, Max Hate
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Film & Video for Good
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía Category: Original Music / Score - Short Form
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Online Advertising / Native Ads
Respect
Agency: AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client: RSPCA Category: Music Adaptation / Song
FER
Agency: ( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client: Save the children Category: TV, VOD, & Online / Over 90 Seconds - Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: TV, VOD, & Online / Over 90 Seconds - Single
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba Category: Integrated / Omnichannel Campaign
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Digital & Online
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client: The New Zealand Herpes Foundation Category: Use of Humor
Writing and Drawing
Agency: Day Day Up Design Consultancy
Client: Tianzhen Hall Category: Promotional / Booklets, Books & Brochures
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Sound Design
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Innovation / Use of Media in Radio & Audio
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Storytelling
Tremors vs. Tremors
Agency: INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client: University College London Category: Experiential Music & Sound
The Sound of Violence
Agency: Cheil Hong Kong
Client: Save the Children Hong Kong Category: Experiential Music & Sound
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Art Direction
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Direction / Single
The Antiracist Bag
Agency: Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client: University Zumbi dos Palmares Category: Physical Products & Apparel
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Interactive & Mobile for Good
FER
Agency: ( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client: Save the children Category: Low Budget
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Cinema Advertising
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Stunts & Activations
The Pen to Right History
Agency: McCann / New York + Last Prisoner Project
Client: Last Prisoner Project Category: Public Relations
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Cinematography / Single
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Film & Video
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref Category: Film & Video
Finish It
Agency: Diamond + Terry Fox Foundation
Client: Terry Fox Foundation Category: Film & Video
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Film & Video
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Visual Effects / Single
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives Category: Use of AI / Other
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Low Budget
The Robbery
Agency: La Despensa / Madrid + Rebolucion / Madrid
Client: Amnistía Internacional Category: Low Budget
Durian Durian
Agency: TEN BUTTONS / Guangzhou
Client: The First T-SEAsia Triennial 2021 Category: Editorial / Books
Award:
2025 Film & Video Silver Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Annual ID:
OS25_FI015S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN016S
Award:
2025 Film & Video Silver Pencil
Agency:
INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin + Stink Berlin / Berlin
Client:
Reporters Without Borders
Title:
The First Speech
Category:
TV, VOD, & Online / 61-90 Seconds - Series
Annual ID:
OS25_FI009S
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Garbergs / Stockholm + FLX / Stockholm + Folkstudion / Stockholm
Client:
The Swedish Childhood Cancer Fund
Title:
The Sensational Transfer
Category:
Public Relations
Annual ID:
OS25_HW024B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Cinematography / Single
Annual ID:
OS25_MI040B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
LG2 / Montreal + Circonflex + Rodeo FX + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Film & Video
Annual ID:
OS25_HW021B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Greece / Athens
Client:
Greek Ministry of Education
Title:
Stop Bullying
Category:
Film & Video
Annual ID:
OS25_HW022B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client:
SAFE Project
Title:
The Snowball
Category:
Craft / Art Direction
Annual ID:
OS25_HW029B
Award:
2025 Social Media Bronze Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM026B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Annual ID:
OS25_PT024B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE025B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS023B
Award:
2025 Public Relations Bronze Pencil
Agency:
Publicis / Toronto + Nurun Inc. / Toronto + North Strategic / Toronto + Mattie's Place / Toronto
Client:
Mattie's Place
Title:
Pet-ition
Category:
Public Relations for Good
Annual ID:
OS25_PR021B
Award:
2025 Film & Video Bronze Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video for Good
Annual ID:
OS25_FI039B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video for Good
Annual ID:
OS25_FI040B
Award:
2025 Film & Video Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
My Friend, Max Hate
Category:
Film & Video for Good
Annual ID:
OS25_FI041B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Madrid
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Original Music / Score - Short Form
Annual ID:
OS25_MS022B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN023B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
AMVBBDO / London + Soundtree / London + Untold Studios / London + Somesuch / London
Client:
RSPCA
Title:
Respect
Category:
Music Adaptation / Song
Annual ID:
OS25_MS021B
Award:
2025 Film & Video Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + CATATONIA / Mexico City + ( anónimo ) / Bogotá D.C.
Client:
Save the children
Title:
FER
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI029B
Award:
2025 Film & Video Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI031B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_HW026B
Award:
2025 Public Relations Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Annual ID:
OS25_PR016B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Motion Sickness / Auckland + ED / Sydney + DigPR / Auckland + FINCH / Auckland
Client:
The New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Use of Humor
Annual ID:
OS25_HW027B
Award:
2025 Design Bronze Pencil
Agency:
Day Day Up Design Consultancy
Client:
Tianzhen Hall
Title:
Writing and Drawing
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS25_DE031B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Sound Design
Annual ID:
OS25_MS026B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS25_RA018B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Storytelling
Annual ID:
OS25_EX029B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
INNOCEAN / Berlin + University College London - Queen Square Institute of Neurology / London + DaHouse Audio / Berlin + STORIES2TELL / Düsseldorf
Client:
University College London
Title:
Tremors vs. Tremors
Category:
Experiential Music & Sound
Annual ID:
OS25_MS018B
Award:
2025 Music & Sound Craft Bronze Pencil
Agency:
Cheil Hong Kong
Client:
Save the Children Hong Kong
Title:
The Sound of Violence
Category:
Experiential Music & Sound
Annual ID:
OS25_MS019B
Award:
2025 Gaming Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Art Direction
Annual ID:
OS25_GA011B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
SOLAR IMPULSE
Title:
AI. IMPULSE
Category:
Data for Good
Annual ID:
OS25_CU015B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Direction / Single
Annual ID:
OS25_MI033B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Grey Brasil / São Paulo + University Zumbi dos Palmares / Sao Paulo
Client:
University Zumbi dos Palmares
Title:
The Antiracist Bag
Category:
Physical Products & Apparel
Annual ID:
OS25_PT018B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Interactive & Mobile for Good
Annual ID:
OS25_IN028B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
( anónimo ) / Ciudad de México + ( anónimo ) / Bogotá D.C. + CATATONIA / Mexico City
Client:
Save the children
Title:
FER
Category:
Low Budget
Annual ID:
OS25_MI049B
Award:
2025 Film & Video Bronze Pencil
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Cinema Advertising
Annual ID:
OS25_FI037B
Award:
2025 Social Media Merit Award
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Stunts & Activations
Annual ID:
OS25_SM061M
Award:
2025 Health & Wellness Merit Award
Agency:
McCann / New York + Last Prisoner Project
Client:
Last Prisoner Project
Title:
The Pen to Right History
Category:
Public Relations
Annual ID:
OS25_HW059M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Cinematography / Single
Annual ID:
OS25_MI091M
Award:
2025 Health & Wellness Merit Award
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Film & Video
Annual ID:
OS25_HW045M
Award:
2025 Health & Wellness Merit Award
Agency:
Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video
Annual ID:
OS25_HW048M
Award:
2025 Health & Wellness Merit Award
Agency:
Diamond + Terry Fox Foundation
Client:
Terry Fox Foundation
Title:
Finish It
Category:
Film & Video
Annual ID:
OS25_HW049M
Award:
2025 Health & Wellness Merit Award
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Film & Video
Annual ID:
OS25_HW052M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Visual Effects / Single
Annual ID:
OS25_MI098M
Award:
2025 Creative Use of Technology Merit Award
Agency:
MullenLowe U.S.
Client:
Change The Ref & March For Our Lives
Title:
The Shotline
Category:
Use of AI / Other
Annual ID:
OS25_CT023M
Award:
2025 Film & Video Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Low Budget
Annual ID:
OS25_FI096M
Award:
2025 Film & Video Merit Award
Agency:
La Despensa / Madrid + Rebolucion / Madrid
Client:
Amnistía Internacional
Title:
The Robbery
Category:
Low Budget
Annual ID:
OS25_FI097M
Award:
2025 Design Merit Award
Agency:
TEN BUTTONS / Guangzhou
Client:
The First T-SEAsia Triennial 2021
Title:
Durian Durian
Category:
Editorial / Books
Annual ID:
OS25_DE060M
Award:
2025 Design Merit Award
Agency:
Mint Design / Beijing
Client:
BIFT
Title:
Ritornello–BIFT 2024
Category:
Editorial / Books
Annual ID:
OS25_DE062M